Customer Experience Matrix

DECEMBER 14, 2016

The Venn in BlueVenn The unified database process, a.k.a. single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing. which also owns a database marketing services agency called Blue Sheep.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Will my mail be delivered?

Resources 120

Resources B to B Work Management Marketing Management 120

Biznology

JANUARY 30, 2015

Some approaches to consider: Establish—and enforce—data governing rules to improve data entry, which will keep your matching problems under some semblance of control. The address to receive proxies is different from the address to receive advertising mail. As a marketer, your concern is delivery.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80