The Point
FEBRUARY 4, 2011
As a result, absent marketing automation and a well-designed lead management program, all but the hottest leads typically die a lonely death in the CRM database. Marketing automation helps accelerate the pace at which both cold and warm leads move along the sales cycle by providing information of value independent of sales follow-up.
Biznology
DECEMBER 7, 2015
Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. This has lead to 5 significant trends in B2B database marketing. These merged databases can be either accessed online or returned. . Why micro-segment?
Online Marketing Institute
JULY 31, 2009
The problem with outbound marketing is that it relies on interruption, and people are now using more and more tools to block these channels (like caller ID and email spam blocking software). Well, people don't want or need these annoying interruptions anymore.
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