Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. Q: B2B marketing seems to be in this constant state of change.

Work Management 82

Work Management Marketing Management Database Marketing Lead Gen 82

The Point

JUNE 29, 2009

Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments.

Lead Gen 100

Lead Gen Sales Qualified Leads Leads Lead 100

Binary Demand

MAY 30, 2023

(Marketing Donut) 40% of marketers believe their lead generating technologies need to be updated. Forbes) Marketers place high importance on focusing on lead quality rather than quantity. A firm that generates leads compiles consumer and commercial data, which it then sells to businesses seeking new leads.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

(Marketing Donut) 40% of marketers believe their lead generating technologies need to be updated. Forbes) Marketers place high importance on focusing on lead quality rather than quantity. A firm that generates leads compiles consumer and commercial data, which it then sells to businesses seeking new leads.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

The Point

FEBRUARY 18, 2014

Whether a company should predominantly use inbound or outbound marketing; 2. The type of content most likely to work best for demand generation. I’ll explain: For a company selling a commodity-type product, or close to it, there’s little need to educate the market on why a particular company needs that product.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. The trick is to know how to improve.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40