Lead Gen: A proposed replacement for BANT

B2B Lead Generation

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. I suspect marketers do so because they have heard about “BANT qualified leads” and apply these criteria to Web forms. Lead qualification in a post-BANT world.

BANT 214

Lead Gen: Don’t Go for the Quick Sale

The Point

Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments. Tags: B2B Marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation White Paper Syndication appointment setting funnelholic

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How the Answer to One Question Can Tell You How to Market Your Technology

The Point

Whether a company should predominantly use inbound or outbound marketing; 2. I’ll explain: For a company selling a commodity-type product, or close to it, there’s little need to educate the market on why a particular company needs that product. At its essence, marketing commodity products is simply about being in the right place at the right time. Commodity products are tailor-made for inbound marketing: SEO, paid search (SEM), content marketing, online display advertising.

11 Infographics Marketers Should Keep Near Their Desks

Modern Marketing

For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. The State of Email Marketing. In an age where social media is all the rage, it can be easy to forget just how effective email marketing is. Data is not the sexiest topic for marketers.

Integrate + LinkedIn: B2B Social Marketing Just Got Easier


That’s the audience a B2B marketer can reach using LinkedIn Marketing Solutions. The lead gen possibilities through LinkedIn Marketing Solutions are endless – with LinkedIn Lead Gen Forms powering leads through Sponsored Content and InMail, B2B marketers can access a new world of potential customers. Today, these leads are either managed via downloaded spreadsheets or delivered directly into a marketer’s database.

How to use LinkedIn as a Marketing Platform for Lead Generation


LinkedIn, besides, being a popular professional networking website can also be used as an effective tool to generate leads for B2B companies. According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn. Step 2: Determine Your LinkedIn Marketing Strategy.