6 thorny data problems that Vex B2B marketers, and how to solve them
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Our legacy databases are not as robust as we need. Data entered by our sales people ends up as mush in our database. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? Which corporate address should I put in my database?