Zoominfo

NOVEMBER 27, 2018

So, while your number of subscribers may temporarily decline, your engagement rates and click-throughs should rise. Be sure to make ongoing data hygiene a standard practice in your business. HubSpot ran an A/B test and found the word “free” didn’t hurt deliverability ( source ). lower click-through rate.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

SnapApp

MAY 31, 2018

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. And amongst the open rates and click-through successes, we inevitably see that some portion of our list bounced back. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. And amongst the open rates and click-through successes, we inevitably see that some portion of our list bounced back. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

OCTOBER 3, 2017

Don't just talk about click-throughs or open rates. 3: Centralize your data: Use a single data source for all of your lists, recording your activities, and reporting on results. 3: Publish campaign metrics - everything from open rates to margin influence - to the sales team. Stewart Anderson.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97