Rev

FEBRUARY 15, 2023

Set revenue targets based on data and analysis, not just gut feelings or guesses. Use historical performance data to inform sales forecasting. For example, look at revenue growth over time, sales cycle length and average deal size. This helps ensure alignment and accountability toward the overall revenue goal.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Heinz Marketing

AUGUST 5, 2021

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Combine all your data in Terminus to create segments, orchestrate multi-channel campaigns, and measure your entire go-to-market program.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117