Zoominfo

FEBRUARY 12, 2019

And, chatbots allow you to capture the data points that are most relevant and applicable to each individual lead. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. Combat this problem by scrubbing your lead database and removing duplicates.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Rev

FEBRUARY 15, 2023

Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience. Build and maintain a robust CRM system, ensuring that all relevant data is accurately captured and easily accessible to sales teams. Consider implementing new solutions as appropriate.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Zoominfo

FEBRUARY 12, 2019

And, chatbots allow you to capture the data points that are most relevant and applicable to each individual lead. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. Combat this problem by scrubbing your lead database and removing duplicates.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

DealSignal

MARCH 11, 2019

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success. Typically, data is manually inputted at some point during the trip.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Heinz Marketing

AUGUST 5, 2021

Deliver relevant experiences with website personalization to increase engagement and interaction. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Convince & Convert

APRIL 22, 2016

Solution: Relevance drives conversion. Or, relevance = conversion = revenue. Clean data is the first step to segmentation. The right solution allows you to match, cleanse, de-duplicate, and standardize all your data. Avoid Duplicate Leads. It’s a simple equation. Which brings us to my final point….

De-duplication 100

De-duplication Lead Scoring Lead Ranking Marketing Qualified Leads 100