Zoominfo
FEBRUARY 12, 2019
As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ).
Zoominfo
FEBRUARY 12, 2019
As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ).
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DealSignal
MARCH 11, 2019
Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.
SalesIntel
FEBRUARY 8, 2023
Data that is duplicated, erroneous, and harmful to your success. Data is the lifeblood of your CRM system, and data errors affect the entire system, sales effectiveness, and revenue. Typically, data is manually inputted at some point during the trip. Timeliness Will you be receiving current data?
Convince & Convert
APRIL 22, 2016
Without clean data, there is simply no way you can have dynamic, engaging, and (most importantly) personalized marketing. By its very nature, personalizing marketing and outreach demands that you have the most current info on your customers. Clean data is the first step to segmentation. Avoid Duplicate Leads.
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