Data Hygiene, Database Marketing and Marketing Analytics Tools

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Data Hygiene

Database Marketing

Marketing Analytics Tools

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

MAY 28, 2014

Are you happy with the quality of the information in your marketing database? A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? Probably not.

Data Hygiene

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles

Troubleshooting your B2B marketing data problems

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. As a general rule, in marketing databases, never overwrite.

De-duplication

De-duplication B2B Marketing Work Management Marketing Management

B2B Marketing Zone

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Troubleshooting your B2B marketing data problems

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