B to B, Data Hygiene, Database Marketing and Marketing Analytics Tools

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

MAY 28, 2014

Are you happy with the quality of the information in your marketing database? A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? Probably not.

Data Hygiene

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles

B2B Marketing Zone

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

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