The Point
DECEMBER 15, 2020
A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . What best practices should we put in place?
Biznology
JANUARY 30, 2015
Be careful not to build targeting or segmentation processes that are primarily dependent on appended data. Then you can add a score to each appended element, based on its source, to manage the risk of relying on any particular element. Which corporate address should I put in my database?
The Point
OCTOBER 3, 2012
Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, Data.com , and InsideView to append and replace outdated contact information. And whereas these services have value, no one provider has 100% coverage (meaning some contact data will go stale, regardless).
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