7 Key Issues To Avoid When Creating Your Buyer Personas
Lead Forensics
APRIL 30, 2024
Not Analyzing Existing Data Have you segmented your current database? Do surveys, interviews and find out as much as you can. After all, a transaction is not about B2B (business to business), it is about relationship building and will always be P2P (person to person). Do you know who is in there, why and what their profile is?
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