Remove Customer Satisfaction Remove Response Rate Remove Telemarketing Remove Trends
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How Social Media Drives Better Email Results

Marketing Insider Group

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. It also allows the marketer to track who is responding.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Yes, there are the trends of wide and rapid adoption of social media, combined with unprecedented growth in the use of mobile apps and mobile search, and the growing influence of younger generations entering the workforce. Customer lists provide a tremendous opportunity for selling additional solutions and services or upgrades.

Tactics 100
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Marketing, Death and Taxes

Marketing Insider Group

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. It means listening to what will make our customers lives better. As a marketing professional, I am not proud of our reputation as SPAM-ers.

Planning 100
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Confessions Of A B2B Marketer

Marketing Insider Group

Lists became “tired&# as response rates drops. Opt-outs increased and our brand image suffered — all because we were spamming our customers. What we need is Insight-driven marketing that starts with the customer. Then the economy turned. Squeezed out. But strategy to achieve our business objectives!

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Customers decide when and how to engage with us in the buying journey. If you need to create content – research the top trending keywords, article titles, and customer pain points.