The ROI Guy

MAY 18, 2017

More stakeholders than ever are engaged in enterprise buying decisions. According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Nearly 3 in 4 of today’s enterprise purchase decisions aren’t driven by IT, but from C-level executive management or the business unit taking the lead.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Engagio

JANUARY 9, 2017

Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction. According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. Trish Bertuzzi.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Buzz Marketing for Technology

JUNE 27, 2008

This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). Many IT departments saw it as another facet of technology -- as competition for resources and as little more than an extension of the document management and website management functions they were already responsible for.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100