The Key To The Website Of The Future: Micro-Personalization
PathFactory
JULY 18, 2022
This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your Your visitors are all at different stages of their journeys with your brand and products or services when they hit your website. Scenario B.
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