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The information processing view of humanity

Buzz Marketing for Technology

Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 s becoming true.

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Eight steps to thriving on information overload

Buzz Marketing for Technology

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. So how do I keep on top of everything thatâ??s s happening?â?? In a world in which the pace of developments and amount of information available in any given domain is soaring out of sight, itâ??s s a very valid question.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. For examples, see the Pitches section on TechCrunch.

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Social Media ROI vs. RONI

WebMarketCentral

RONI: reduced customer satisfaction, damage (possibly severe) to brand. Every company possesses thought leadership content or subject matter expertise, even if it is only locked up in the heads of employees. No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment.