Curation Demand MQL SQO 
PathFactory
SEPTEMBER 12, 2018
After all, they are B2C consumers living in an increasingly on-demand world. The report suggests flipping this stale perspective on its head, which many on-demand B2C giants like Netflix and Amazon have already done. As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates.
PathFactory
SEPTEMBER 27, 2018
The content you want is always ready, on-demand, when you want to watch it. Somehow TV, music, shopping, groceries, taxis and more have all made the shift to the on-demand economy, but B2B organizations are falling behind, still stuck in the digital dark ages. Learn more about TIBCO’s on-demand nurture strategy.
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