How To Enable B2B Content Bingeing

PathFactory

As marketers, our collective definition of the marketing qualified lead (MQL) is an important one. What if a prospect is bingeing on your content, spending several minutes consuming an eBook for example, but they haven’t done enough separate activities cumulatively to be flagged as an MQL?

SQO 56

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s.

Everything You Need to Generate, Score, and Nurture Leads with Video

Vidyard

For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about. Blog Demand Gen

SQO 91

4 Bad B2B Content Experiences And How To Avoid Them

PathFactory

The content you want is always ready, on-demand, when you want to watch it. Somehow TV, music, shopping, groceries, taxis and more have all made the shift to the on-demand economy, but B2B organizations are falling behind, still stuck in the digital dark ages.

Forrester Report: The Birth Of The B2B Consumer

PathFactory

After all, they are B2C consumers living in an increasingly on-demand world. The report suggests flipping this stale perspective on its head, which many on-demand B2C giants like Netflix and Amazon have already done. My four least favorite words: “Are you still watching?”