Everything You Need to Generate, Score, and Nurture Leads with Video


For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about. Blog Demand Gen

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How To Enable B2B Content Bingeing


As marketers, our collective definition of the marketing qualified lead (MQL) is an important one. What if a prospect is bingeing on your content, spending several minutes consuming an eBook for example, but they haven’t done enough separate activities cumulatively to be flagged as an MQL?

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s.

4 Bad B2B Content Experiences And How To Avoid Them


The content you want is always ready, on-demand, when you want to watch it. Somehow TV, music, shopping, groceries, taxis and more have all made the shift to the on-demand economy, but B2B organizations are falling behind, still stuck in the digital dark ages.

Forrester Report: The Birth Of The B2B Consumer


After all, they are B2C consumers living in an increasingly on-demand world. The report suggests flipping this stale perspective on its head, which many on-demand B2C giants like Netflix and Amazon have already done. My four least favorite words: “Are you still watching?”