Curation, MQL and SQO - B2B Marketing Zone

Forrester Report: The Birth Of The B2B Consumer

PathFactory

SEPTEMBER 12, 2018

As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates. Anything that is not immediately personalized, curated, and responsive to buyer needs is just part of the noise – and that means fewer buyers, moving slower. We recommend jumping in with both feet.

Forrester

Forrester Lead Ranking B2B Top of Funnel

4 Bad B2B Content Experiences And How To Avoid Them

PathFactory

SEPTEMBER 27, 2018

They decided to ditch the traditional drip and put all nurture assets into carefully curated content tracks. As a result, a whopping 20% of visitors presented with forms filled them out and Nimble was increased their MQL-to-SQO conversion rate by 30%. They never see the same asset twice.

Top of Funnel

Top of Funnel Sales Qualified Leads Lead Ranking B2B

B2B Marketing Zone

Forrester Report: The Birth Of The B2B Consumer

4 Bad B2B Content Experiences And How To Avoid Them

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