article thumbnail

FAQ drops and other SERP feature landscape changes

Kevin Indig

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. Google’s announcement to reduce the visibility of FAQ/How-To rich snippets is highly ambiguous.   Why Wikipedia? Or did they? I dissected 5 large sites, Google’s announcement and SERP Feature trends.

SERP 96
article thumbnail

How Low Can #1 Go? (2020 Edition)

Moz

This SERP has seven traditional organic positions (including one with FAQ links), plus an incredible seven rich features and a full seven ads (three are below the final result). While featured snippets are technically considered organic , they can impact click-through rates (CTR) and the extracted text naturally pushes down the organic link.

SERP 72
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

What Is Click-Through Rate (CTR)? Additionally, increasing your CTR will allow you allocate your marketing budget more efficiently, as you can generate more sales with the resources you already have. . One of the best ways to automatically increase your CTR is by updating your title tag to include the current year.

article thumbnail

Google Algorithmic Update: SEO Best Practices for B2B Brands

Valasys

Optimize Your Content to Feature in Featured Snippets: This will Optimize the Organic CTR as Google has deduplicated the results on the first page of SERPs: A lot has happened since the January 2020 core algorithmic update by Google. This includes optimizing for FAQ schema, breadcrumbs & business info.

SEO 59
article thumbnail

How to Make an Editorial Style Guide That’s Freelancer-Friendly

ClearVoice

For in-depth guidelines or examples, link to external sources, such as wikis, FAQs on a website, or other guides. click-through rate (CTR). The following sites do not count as credibility links: Wikipedia. Focus on what’s most important for someone new to your style to know. Remember that freelancers are not full-time employees.

Wiki 45
article thumbnail

12 Key SEO Trends That Every Content Marketer Needs to Know

Single Grain

Try and get a Wikipedia page for your business. It’s what determines the CTR and conversion rate of your website. of search queries result in featured snippets: If your page makes it in the SERPs as a featured snippet, it helps improve your site CTR and traffic. . Display contact and customer support information on your site.

SEO 138