Remove CTR Remove Dwell Remove Linkedin Remove Viral Marketing
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The marketer’s guide to reporting on social video engagement

Sprout Social

Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Cut out the manual calculation that goes into CTR. Essential LinkedIn video metrics . Click-through rate. Click-through rate.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

What did you do the last time you jumped on Facebook, Instagram or LinkedIn? 80% of marketers say video has increased dwell time on their website. 20% wanted to see more entertaining ‘viral’ style videos. In addition, social media platforms – and LinkedIn in particular – reward video content. Is it on LinkedIn?

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Marketing Research to Bookmark for Your Next Blog Post

Hubspot

Does Dwell Time Really Matter for SEO? Here are two of Siege’s “closer look” research articles: Which Keywords Have the Worst CTR? B2B Paid Content Distribution: Facebook vs. LinkedIn. You can cite WordStream’s SEO data from studies like these: Bing’s Expanded Text Ads Even Outperform Google’s [Data]. 10) eMarketer.