Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. Citrix offers an example of marketing personalization to inspire B2B personalization initiatives. General marketing personalization goals include driving revenue, increasing conversion rates, and improving customer loyalty.

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

chiefmartech

APRIL 12, 2017

During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest. We see day after day the need to integrate marketing with CRM, and now we see the need to make advertising technologies, feedback management, e-commerce and call centers be part of the stack.

Work Management 49

Work Management Enterprise Management Process Marketing Management 49

Huptech Web

MAY 10, 2024

You can view metrics for each of the following categories on the Analytics dashboard; Sales Acquisition Orders Finances Behavior Customers Inventory Marketing Learn more about it here. Allows us to customize our marketing strategies and pricing tactics. A higher rate indicates customer loyalty and satisfaction.

Cross-Selling 52

Cross-Selling Conversion Rate Bundling Customer Satisfaction 52

Martech Advisor

OCTOBER 11, 2019

Lead management allows retail businesses to run lead generation and nurturing activities across various marketing channels. You can even use these applications to engage with your customers after their purchase to identify upselling or cross-selling opportunities, provide after-sales support, and run customer loyalty campaigns.

Work Management 46

Work Management Marketing Management Lead Management Marketing Automation Services 46

Hubspot

OCTOBER 10, 2018

You can also deliver custom mobile offers and recommendations to your customers, share loyalty and gift cards, and reduce the need for ticketing. Specializing in unique online, POS, and omnichannel software platforms, WePay enables businesses to embed transaction and payout capability with a single integration. Price: Free.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Best Practices 93

Martech Advisor

OCTOBER 15, 2019

The goal of Identity Resolution is to get a holistic view of the customer’s interactions with the brand in an omnichannel environment, which is key to turning data complexity into an opportunity for exceptional customer experience. That is where identity resolution helps. Who needs Identity Resolution, Why and When?

Enterprise Management 55

Enterprise Management Paid Content Work Management Process 55

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117