article thumbnail

6 Inbound Marketing Case Studies to Inspire Your Own Strategy

Single Grain

The company wanted to focus on differentiating itself from competitors without the pressure of traditional marketing techniques. However, we knew it was possible to achieve high visibility with paid traffic, and with the client selling a tangible product, e-commerce ads made sense to try.

article thumbnail

Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

” Here’s an example of a detailed buyer persona by GoDaddy with a cool narrative: Source. If you sell software, customers might want to see a case study that they can relate to. To get everyone in your organization on board with the creation process, you have to sell its merits. What’s the Problem With Personas?