Correlation Cross-Selling Differentiation Godaddy 
Single Grain
APRIL 20, 2023
The company wanted to focus on differentiating itself from competitors without the pressure of traditional marketing techniques. However, we knew it was possible to achieve high visibility with paid traffic, and with the client selling a tangible product, e-commerce ads made sense to try.
Convert
AUGUST 24, 2022
” Here’s an example of a detailed buyer persona by GoDaddy with a cool narrative: Source. Personas identify distinct groups that hire your product in different ways that correlate to their profile and demographic (e.g. If you sell software, customers might want to see a case study that they can relate to.
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