What’s the Difference Between Buyer, Customer, and User Personas?
Cintell
APRIL 21, 2015
At its very basic level, a “persona” is a character. Personas in the world of music refer to an artist assuming a role that matches the music they sing (think Ziggy Stardust adopted by David Bowie). In psychology, a persona can refer to the mask or appearance one presents to the world. Do you know the difference?
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