testimonials 
Webbiquity
MAY 10, 2011
Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Display testimonials linked to case studies in your sidebar. Integrate social media activities with your CRM system. The core of social media marketing efforts should be the corporate blog.
Hubspot
AUGUST 12, 2013
Recipe for This Conversion O pportunity: Set up a Twitter search for a relevant keyword. As you find relevant tweets, use those to narrow down your search terms. By taking the time to notify the sales representative, Rosalia gave him the context he needed to make his next call with the lead more relevant.
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