SnapApp

JUNE 11, 2019

Year after year, one priority remains at the top of the list for many B2B marketers: better alignment with sales, and the benefits that come with it. And it makes sense—tightly aligned sales and marketing teams are 67 percent better at closing deals, on average. The Connection Between Sales and Marketing. Let’s get started.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Reachforce 59

Business Brainz

JULY 11, 2021

Insight fuels Account-Based Engagement through the understanding of ideal customer profile companies, facilitating sales and marketing alignment and meaningful conversations with target prospects. The essence of every ABM program is the ROI it yields. The ROI is generated only if the content is better resonated with the audience.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Martech

JANUARY 13, 2022

Marketo Sales Insight to drive account and prospect intelligence to sales. Marketo Sales Connect to coordinate sales and marketing. More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion.

Marketo 117

Marketo Marketing Automation Services Enterprise Management Marketing Management 117

Valasys

JUNE 10, 2020

B2B sales and marketing alignment presents remarkable opportunities for businesses to scale their revenue and realize their business bottom-lines. According to combined research by Marketo and ReachForce, companies with aligned marketing and sales teams are 67% more efficient at closing deals.

B2B Sales 64

B2B Sales B2B Marketing Work Management B2B 64

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118