Buyer Intent and Predictive Analytics – Unified Through Data Science
Aberdeen
DECEMBER 27, 2018
Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem. Logistical regressions optimize media mix models based upon advertising response rates by accounts showing buyer intent. Good news – It is now possible to know this, with up to 91% accuracy.
40 
Let's personalize your content