Remove crm-for-government-agencies
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. We may be the least vindictive, grudge-holding society ever.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer? What about you?

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The most important one is that customers who complain, whether it is directly to you or indirectly via a public platform are your best friends. The most important one is that customers who complain, whether it is directly to you or indirectly via a public platform are your best friends.

article thumbnail

Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

This is Episode 29 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Vargas of Aetna. Read on for insights from Lauren plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 62% of adults use social media for fear of missing out.). Listen Now. The RSS feed is: [link]. Eric : Yeah.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The pervasive time crunch that blankets us all has forced us to curtail face-to-face relationships in exchange for digital interaction. And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch. The real shift is in how we define friendship.

article thumbnail

Martech-Enabled Marketing Operations: Invisible Roads and Bridges

chiefmartech

For an organization, marketing operations conveys all sorts of data across various channels with the governance to provide business insight, and join not only marketing programs but also different departments and business units as well as external agencies together to accelerate sales and support business expansion.