article thumbnail

KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

Stephen Oachs, CEO of KickFire, acknowledged that B2B organizations depend heavily on accurate firmographic information to accelerate their account-based marketing & sales endeavors. Appending & optimizing the CRM data to generate optimized ROI. VisiStat, Inc., Enriching the website forms.

API 40
article thumbnail

Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?

The ROI Guy

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. What is the best time-frame to use for CRM ROI? Time Frame for Measuring CRM ROI?

ROI 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

If we match IT investments with Maslow’s hierarchy of needs, a new understanding can be developed which proves Nicholas Carr right - basic levels of IT capability and maturity have been met in most organizations, and indeed have commoditized. IT Does Matter The ROI of Server Consolidation and Virtualization. Powered by Blogger.

ROI 40
article thumbnail

Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.

The ROI Guy

Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. What is the best time-frame to use for CRM ROI? Without customers, you dont have a business.&# Business Value Selling and Sales Turnover - Contin.

ROI 40