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Do you really know your customer? How your tech stack can unearth true insights

Modern B2B

As marketers, we exist for our customers. In December, we undertook our second piece of Digital Connections research, asking CMOs about their use of marketing technology. In December, we undertook our second piece of Digital Connections research, asking CMOs about their use of marketing technology. This requires a rethink.

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Creative Customer Retention Strategies that Really Work

BenchmarkONE

Marketing tools like an integrated CRM, along with automation, can track all the same data as the barista who writes your name on your cup from memory, and they can do it at scale. . Some baristas will even have your drink waiting for you when you show up. Sometimes you may even get a free drink as a reward for your loyalty. .

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10 Best Lead Generation Tools to Drive High-Quality Traffic in 2023

Single Grain

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? Get My Free Lead Generation Marketing Plan . In fact, according to Gartner, only 44% of marketing leads pass through sales as a potential good fit. 3) Improved Marketing Tactics.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . And it’s only expected to rise : . .

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A Quick Guide to Crushing Quotas with Video for Sales

Vidyard

Top Video Distribution Channels Based on Role 2.4 Top Video Distribution Channels Based on Role 2.4 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.