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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads. However, with careful planning and an integrated execution, you can ensure that the right channels are being used to promote the right product to the right audience.

Amazon 52
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SEO Strategy for Startups: How to Win in 2021

Single Grain

When I led the search engine optimization team at Pipedrive, we drove a ton of sign-ups optimizing for a specific keyword that wasn’t even directly related to our product: We ranked #1 for a high-volume keyword – “sales management” (9,900 search volume) – just by focusing on solving a problem for a key customer segment.

Startups 114