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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

Smart sellers are now developing holistic Amazon marketing strategies that use Amazon’s broad media inventory and off-Amazon advertising channels that were previously the domain of to-website advertising. That involves mobile attribution where tracking links either drop off, or customers are deposited at the Amazon log-in screen.

Amazon 52
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SEO Strategy for Startups: How to Win in 2021

Single Grain

When I led the search engine optimization team at Pipedrive, we drove a ton of sign-ups optimizing for a specific keyword that wasn’t even directly related to our product: We ranked #1 for a high-volume keyword – “sales management” (9,900 search volume) – just by focusing on solving a problem for a key customer segment.

Startups 114