Building Your B2B Marketing Database
Biznology
AUGUST 26, 2013
SIC or NAICS. Survey questions (e.g., Qualification questions (from lead qualification processes). Unique identifier (to match and de-duplicate records). Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes. Title, function, buying role, email, direct phone.
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