The Point

MAY 6, 2010

Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. Inevitably, much of the business case for a marketing automation solution comes down to intangibles.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

OCTOBER 26, 2010

Email is now a means to a conversation, not merely a one-off broadcast, and marketing automation solutions enable sophisticated, automated, triggered, multi-step, “drip” marketing campaigns that respond to changing demographic and behavioral criteria.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

The Point

FEBRUARY 4, 2011

When you dump 200 leads into the CRM database following a trade show, marketing automation guarantees that every one of those leads hears from your company in a timely fashion. Increased sales productivity due to better identification of sales-ready leads.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

The Point

OCTOBER 14, 2010

As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Smarte

MAY 24, 2023

In addition to providing accurate data, a top sales database provider should also offer advanced filtering options and segmentation capabilities. This allows businesses to target specific demographics or industries that are most relevant to their products or services. Getting B2B data is not a challenge, but getting quality data is.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

ViewPoint

JUNE 15, 2018

For companies to transition from where they’ve been to where they need to be, they must understand three truths: Sales lead management (SLM) is a fundamental business process. It’s not a sales-only process, and it’s not a marketing-only process. Marketing Measurement. It’s not a campaign.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136