CRM Database Marketing Demand Generation Demographics 
The Point
MAY 6, 2010
Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. Do sales leads routinely enter the funnel only to die a lonely death in the CRM database?
The Point
OCTOBER 26, 2010
Similarly, marketing automation helps companies get more from their investment in demand generation by nurturing and cultivating the vast majority of leads that aren’t immediately sales-ready. Tags: B2B Marketing CRM Database Marketing Lead Management Lead Nurturing Marketing Automation.
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The Point
FEBRUARY 4, 2011
When you dump 200 leads into the CRM database following a trade show, marketing automation guarantees that every one of those leads hears from your company in a timely fashion. Increased demand generation ROI due to improved conversion of leads to sales opportunities.
The Point
OCTOBER 14, 2010
The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. You can’t nurture people exclusively through email.
Smarte
MAY 24, 2023
In addition to providing accurate data, a top sales database provider should also offer advanced filtering options and segmentation capabilities. This allows businesses to target specific demographics or industries that are most relevant to their products or services. Features: 120% wider coverage and 2.5x
The Point
FEBRUARY 18, 2014
At one end of that spectrum are commodity products – CRM, for example – people know these products exist, they understand the problem that the products solve, and they recognize when they have that problem. Whether a company should predominantly use inbound or outbound marketing; 2. Where does your product fit on the spectrum?
Customer Experience Matrix
JULY 28, 2009
I’m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. But consumer marketing automation systems generally have more advanced database, segmentation, planning, project management and analytics.
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