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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. Here’s the best practice: Create a centralized data input group. Then, develop a very simple process by which reps pass their data to this group.

Bad Data Hygiene Is a $13M Problem for Your Company. Here’s How 6sense Solves It.

6sense

If your business can’t trust your internal data, you’re losing money — and a lot of it. . Bad data — whether it’s incomplete, inaccurate, or simply missing — costs companies 12% of their revenue. Historical data about previous opportunities and deals.

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Bad Data Hygiene is a $3.1T Problem — Here’s How 6sense Solves It

6sense

If your business can’t trust your internal data, you’re losing money — and a lot of it. . Bad data — whether it’s incomplete, inaccurate, or simply missing — costs companies 12% of their revenue. Historical data about previous opportunities and deals.

Did Somebody Ask About Data Quality?

DealSignal

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. The math behind data decay.