DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. The math behind data decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Marketing Management Lead Ranking 78

Biznology

JANUARY 30, 2015

How do I match and de-duplicate customer records effectively? Be careful not to build targeting or segmentation processes that are primarily dependent on appended data. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Televerde

FEBRUARY 20, 2020

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. Be sure to integrate the contacts in your CRM into your shiny new technology.

Marketing Automation Services 52

Marketing Automation Services De-duplication Marketing Automation Planning 52

Hubspot

JULY 27, 2023

Among others, solutions like ChatSpot allow sales reps to automatically set up new CRM profiles, create new lead segments, generate data from reports, and even send follow-up messages on their behalf. It lets you import data from a third party directly into your CRM. Keep your CRM organized and up-to-date.

Marketing AI 48

Marketing AI Marketing & Strategy Lead Ranking Lead Scoring 48

Televerde

SEPTEMBER 11, 2019

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. Be sure to integrate the contacts in your CRM into your shiny new technology.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

6sense

DECEMBER 10, 2021

It had to tighten its segmentation from “casting a wide net” to “using a fish finder” . And it wanted to pivot its campaigns away from a “MQLs via email nurture” approach toward an integrated, micro-segments approach. Ultra-Successful Segmentation. Segmenting and building journeys based on unique keyword clusters.

Sales Management 62

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 62

Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. But don’t stop there.

B2B Marketing 80

B2B Marketing Planning B2B Advertising Agencies 80

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). How Do You Measure Data Quality? Can records be combined? Timeliness : Is the data fresh?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Content4Demand

SEPTEMBER 8, 2021

That data comes from firmographic and technographic account data from internal systems and third-party sources, buyer intent data from first- and third-party websites, account and opportunity data from CRM and MAP, and digital ad campaign metrics like accounts reached and results.

Intent Data 84

Intent Data Intent Content B2B Marketing 84

Adobe Experience Cloud Blog

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. Here are 5 ways to keep your database clean and in compliance.

De-duplication 48

De-duplication Contact Marketing Email Marketing Marketing Automation Services 48

Martech Advisor

OCTOBER 15, 2019

The focus has shifted from anonymous persona-based personalization to Personally Identifiable Information (PII) driven ‘segment of one’ personalization, especially with AIdriven technology that is able to customize on the fly. CRM systems store data only if the user has communicated with the brand.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Pam Didner

SEPTEMBER 16, 2020

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Make sure existing customers’ clicks on email campaigns and content are incorporated into CRM.

Sales Management 103

Sales Management Planning Paid Search Agency Top of Funnel 103

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). How do you measure data quality? Can records be combined? Timeliness : Is the data fresh?

Ideal Customer Profiles 153

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 153

ANNUITAS

SEPTEMBER 7, 2010

  These technologies included a marketing automation platform and a CRM system.     During my time with them, it soon became apparent that their CRM system was not faring much better either.    With marketing automation and CRM, it’s not any different.  Nothing could be more false.  

Work Management 100

Work Management Planning Marketing Management Marketing Automation Services 100

seo.co

NOVEMBER 5, 2021

With features like targeting, segmentation, automatically triggered emails, API integration with just about everything, full subscriber analytics, and social media integration, MailChimp has everything I want (plus, there’s just something about that monkey). Copyscape is the industry standard for duplicate content checking across the Web.

Budget Programs 98

Budget Programs Planning Enterprise Management Online Marketing 98

seo.co

NOVEMBER 5, 2021

With features like targeting, segmentation, automatically triggered emails, API integration with just about everything, full subscriber analytics, and social media integration, MailChimp has everything I want (plus, there’s just something about that monkey). Copyscape is the industry standard for duplicate content checking across the Web.

Online Marketing 98

Online Marketing Planning Budget Programs Enterprise Management 98

Adobe Experience Cloud Blog

MARCH 26, 2015

If you don’t have clean data you might be sending people the wrong email campaigns, sending duplicate emails, and tracking skewed metrics. A clean database can help you properly segment, target, and track your programs. Dirty data can be a huge problem for your marketing effectiveness. Plus, you can append the data you already have.

Marketing Management 48

Marketing Management Marketing Automation Services Paid Search Agency Marketing & Strategy 48

ANNUITAS

OCTOBER 6, 2010

Also, be sure to track buyers’ interaction with each content segment. As the planning continued we started to segment the data and found that there was a major data problem in their system. To make matters worse, the company’s solution to cleaning data was to have the sales team delete duplicate records, leaving just one.

Lead Ranking 100

Lead Ranking Lead Nurturing Top of Funnel Work Management 100