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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? Be careful not to build targeting or segmentation processes that are primarily dependent on appended data. B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data Business-to-business marketers are plagued by data problems.

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What’s New with Albacross in April

Albacross

Now, you can build Segments based on technology insights from HG Insights, the global leader in technographic intelligence. Build better account prioritization and segments : use technographic insights to determine the value of prospects and accounts.

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List Of Best 5 Database Cleansing Tools To Know In 2021

Only B2B

You could have gigantic overhead from duplicated records, incorrect salutations, incorrect addresses, you may lose out on sales because of mediocre or poor customer experience. . Feature: All types of datasets, from within your CRM, to Excel sheets to web apps can be managed easily.

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Building Your B2B Marketing Database

Biznology

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. Unique identifier (to match and de-duplicate records). Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes.

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Bad Data Hygiene Is a $13M Problem for Your Company. Here’s How 6sense Solves It.

6sense

A mere 33% of marketers feel they can rely on their CRM data to make decisions,” Forbes reported. Give a marketer a clean database and watch the wheels start turning as they begin pumping out personalized campaigns built on dynamic segments.

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Bad Data Hygiene is a $3.1T Problem — Here’s How 6sense Solves It

6sense

A mere 33% of marketers feel they can rely on their CRM data to make decisions,” Forbes reported. Give a marketer a clean database and watch the wheels start turning as they begin pumping out personalized campaigns built on dynamic segments.

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Content + Intent Data: The Foundation of a Frictionless Content Experience

Content4Demand

That data comes from firmographic and technographic account data from internal systems and third-party sources, buyer intent data from first- and third-party websites, account and opportunity data from CRM and MAP, and digital ad campaign metrics like accounts reached and results.

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The Best Marketo Add-Ons for SMB

SmartBug Media

Sales Insights helps your sales team see Marketo data without leaving your CRM. De-duplicate your leads. If the same person is recorded in your CRM multiple times, Marketo will score those records separately. ABM pulls account information from your CRM into Marketo.

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Bad Data In, Bad Data Out: 5 Steps to a Squeaky Clean Database

Marketo

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. So proactively scrub your data on a regular basis and eliminate duplicate leads as they come in. Of course, you need to delete with caution, even when there is a duplicate.

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#AskTeleverde – Retro in Redondo Beach

Televerde

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

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5 Pro Tips for Successful Marketing Automation Implementation

Televerde

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. Load-up your marketing automation tool with clean, actionable data (SDRs are great for this) that will seamlessly align with your targeted buyers; then leverage that data in discrete, well-segmented programs.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

  These technologies included a marketing automation platform and a CRM system.     During my time with them, it soon became apparent that their CRM system was not faring much better either.    With marketing automation and CRM, it’s not any different.    So, to help you out, here are our Top 5 reasons why marketing automation and CRM fail , and how to address them.