Biznology

JANUARY 30, 2015

How do I match and de-duplicate customer records effectively? Be careful not to build targeting or segmentation processes that are primarily dependent on appended data. B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data Business-to-business marketers are plagued by data problems.

De-duplication 173

De-duplication B to B Data Hygiene B2B 173

Albacross

APRIL 20, 2022

Now, you can build Segments based on technology insights from HG Insights, the global leader in technographic intelligence. Build better account prioritization and segments : use technographic insights to determine the value of prospects and accounts.

De-duplication 52

De-duplication Segmentation Hubspot CRM 52

Only B2B

MARCH 1, 2021

You could have gigantic overhead from duplicated records, incorrect salutations, incorrect addresses, you may lose out on sales because of mediocre or poor customer experience. . Feature: All types of datasets, from within your CRM, to Excel sheets to web apps can be managed easily.

Marketing Automation Services 97

Marketing Automation Services Tools De-duplication List 97

Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. Unique identifier (to match and de-duplicate records). Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes.

Build 157

Build SIC De-duplication B2B 157

6sense

JUNE 15, 2022

A mere 33% of marketers feel they can rely on their CRM data to make decisions,” Forbes reported. Give a marketer a clean database and watch the wheels start turning as they begin pumping out personalized campaigns built on dynamic segments.

Data Hygiene 62

Data Hygiene De-duplication Forecast CRM 62

6sense

JUNE 15, 2022

A mere 33% of marketers feel they can rely on their CRM data to make decisions,” Forbes reported. Give a marketer a clean database and watch the wheels start turning as they begin pumping out personalized campaigns built on dynamic segments.

Data Hygiene 62

Data Hygiene De-duplication Forecast CRM 62

Content4Demand

SEPTEMBER 8, 2021

That data comes from firmographic and technographic account data from internal systems and third-party sources, buyer intent data from first- and third-party websites, account and opportunity data from CRM and MAP, and digital ad campaign metrics like accounts reached and results.

Intent Data 73

Intent Data Intent Experience De-duplication 73

SmartBug Media

APRIL 17, 2020

Sales Insights helps your sales team see Marketo data without leaving your CRM. De-duplicate your leads. If the same person is recorded in your CRM multiple times, Marketo will score those records separately. ABM pulls account information from your CRM into Marketo.

SMB 57

SMB Marketo Media De-duplication 57

Marketo

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. So proactively scrub your data on a regular basis and eliminate duplicate leads as they come in. Of course, you need to delete with caution, even when there is a duplicate.

Marketo 105

Marketo De-duplication Contact Rules 105

Televerde

FEBRUARY 20, 2020

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

De-duplication 52

De-duplication Demand Generation Marketing & Strategy Frequency 52

Televerde

SEPTEMBER 11, 2019

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. Load-up your marketing automation tool with clean, actionable data (SDRs are great for this) that will seamlessly align with your targeted buyers; then leverage that data in discrete, well-segmented programs.

Marketing & Strategy 40

Marketing & Strategy De-duplication Demand Generation Planning 40

ANNUITAS

SEPTEMBER 7, 2010

  These technologies included a marketing automation platform and a CRM system.     During my time with them, it soon became apparent that their CRM system was not faring much better either.    With marketing automation and CRM, it’s not any different.    So, to help you out, here are our Top 5 reasons why marketing automation and CRM fail , and how to address them.

Marketing & Strategy 100

Marketing & Strategy Reachforce De-duplication Work 100