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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

Addictomatic is a free tool that will get you started down this path. You may want to look at some of the paid services out there such as Radian6 or Vocus. If you have an automated program in place, look at ways that it can be adjusted to get an even higher response.

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The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Adobe Experience Cloud Blog

See if I can use creative emails and offers to ‘Wake the Dead’ including the use of free offers to encourage response . Leverage it in multiple ways and find creative ways to produce it at a lower cost. The vendors I chatted with at the event were talking more about thought leadership than their products.

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How to Drive Your Marketing Automation Strategy Forward

Content Standard

You’ve invested a lot of time and money into your marketing automation platform (MAP). If so, read on to learn how you can pair your MAP knowledge with your content marketing strategy to get the most out of your creative assets. Lead Nurturing with Emails.

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Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently.

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B2B Lead Management Market Heats Up

Online Marketing Institute

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. But does the B2B need the same platform components as B2C?)

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.