Metadata

SEPTEMBER 28, 2023

Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. Let me tell you a story. My next move?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Mereo

NOVEMBER 29, 2018

This is an event where these teams can interface with all of sales once a year — and the result, many times, is an over-eagerness to overload sales with as much information as possible while they have their eyes and ears and can lock them in a windowless room to data dump. It belongs to the head of sales. Limit content to maximize value.

CPO 34

CPO Best Practices Lock-In CMO 34

Mereo

MAY 25, 2023

Buyers generally want to reduce inflationary risk by locking in long-term contracts with no cost of living / inflation adjustments. What risk of renewal or inflation do you want to bear as a company? Additionally, how will you pay commissions — up front, as revenue is recognized or on what part of the subscription?

Pricing 36

Pricing Price Bundling Marketing Management 36