CPO, Lock-In and Trigger Marketing

Is paid social advertising still worth it in 2023?

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SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Your CPL or CPO after a few campaigns are just your benchmarks.

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Ultimate Pricing Power Part IV: THE FINAL STEPS TO A SUCCESFUL PRICING STRATEGY

Mereo

MAY 25, 2023

Buyers generally want to reduce inflationary risk by locking in long-term contracts with no cost of living / inflation adjustments. Lastly, include a plan for exception processes for things such as end-of-life of your product or any sort of market change (remember COVID?).

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B2B Marketing Zone

Is paid social advertising still worth it in 2023?

Ultimate Pricing Power Part IV: THE FINAL STEPS TO A SUCCESFUL PRICING STRATEGY

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