Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. A good CPO is different for every company and should be based on your unit economics. The range of CPLs are from $0.57

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. A good CPO is different for every company and should be based on your unit economics. The range of CPLs are from $0.57

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

PathFactory

FEBRUARY 19, 2020

How can today’s forward-thinking CMO meet the rising demands of their buyers and customers? They’ve effectively created a “Nick” channel where he is served a curated set of recommendations. B2B websites need to take a page from B2C’s playbook. When I open up Netflix, I’m usually served a delightful array of British comedies.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Seismic

MARCH 11, 2021

Seismic’s leadership will also take the virtual stage, including co-founder and CEO Doug Winter, CMO Michael Londgren, CPO Krish Mantripragada, CCO Andy Bergen, CFO John McCauley, as well as Vice President of Market Growth Heather Cole, Vice President of Inclusion Donna DeBerry, and Vice President of Enablement Irina Soriano.

CPO 52

CPO Co-Registration Thought Leadership Storytelling 52