ABM Measurement: The 9 Most Important Metrics to Track
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DECEMBER 8, 2021
Quantitative metrics for ad engagement: Click-through rate (CTR), cost per thousand (CPM), and cost per click (CPC). In general, you’re looking to keep your CTR as high as possible and your costs (CPM and CPC) as low as possible, so you can reach as many individuals within your list of accounts as possible. Website traffic.
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