Cost per Lead CPM Intent Leads Segmentation 
Metadata
DECEMBER 8, 2021
Quantitative metrics for ad engagement: Click-through rate (CTR), cost per thousand (CPM), and cost per click (CPC). In general, you’re looking to keep your CTR as high as possible and your costs (CPM and CPC) as low as possible, so you can reach as many individuals within your list of accounts as possible.
LeadSquared
JUNE 22, 2021
I am sure that a remarketing campaign based on this audience will help you generate high intent leads, assuming that your audience size is decent. Through this ad, I promoted a content piece written specifically for the BFSI segment back in July 2020. So, there is no cost limit to the amount that you are bidding for every click.
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