Oktopost

SEPTEMBER 4, 2020

Bring demographics into the mix and the gulf between the two platforms grows even wider. There’s an easy answer—wherever you get the best return on your investment or in advertising terms – the best ROAS (Return on Ad Spend). Linkedin also have its Insights Tag. Know your target audience for B2B marketing.

Linkedin 152

Linkedin Facebook Cost Per Click B2B Thought Leadership 152

Single Grain

JULY 16, 2021

You can create a pixel manually or through either one of TikTok’s partners: Google Tag Manager and Shopify. According to TikTok , they create a lookalike audience after analyzing user attributes such as: demographics. You can select a mix of demographic, device, age, gender, interests, operating system, and carrier targeting options.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Single Grain

MAY 16, 2023

Since advertisers can boost posts, many brands mix native ads with organic content to improve their ROAS. Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). Companies also have control of their native advertising strategy.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Single Grain

JUNE 5, 2023

It allows the display of advertisements to promote the products and services of businesses targeted to users based on their location, demographic, and profile information. You can also run your advertisements using the CPM (cost per thousand impressions) model. Advertising on Facebook is similar to Google Ads.

Paid Content 89

Paid Content Advertising Agencies Facebook Advertisements 89