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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Ad IDs allow advertisers to track and target mobile users with personalized ads based on their behavior and interests while allowing users to limit ad tracking and protect their privacy. What is the California Consumer Privacy Act (CCPA)? The CTR or Click-through Rate measures how often people who are served an ad actually click on it.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

CAN-SPAM - Short for 'Controlling the Assault of Non- S olicited Pornography And Marketing Act of 2003,' it's a law that outlines rules for commercial email, establishes requirements for commercial messages, provides email recipients with the right to make you stop emailing them, and lays out consequences for violations of the Act.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. Confirmed Opt-In (a.k.a. 25 per email address.

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

As a result, they: had a 450% CTR increase reached 6.8 Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices.