How to Define & Measure Social KPIs – Part -1
Valasys
SEPTEMBER 4, 2019
Click-Through-Rate (CTR): The Click-Through-Rate (CTR) is the total number of clicks on the posts divided by the total impressions & the fraction multiplied by 100. Defining a standard CTR is tough as it varies for several industries. A healthy CTR is imperative to affirm the success of any Facebook Campaign.
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