DemandBase

DECEMBER 18, 2018

But B2B advertisers continue to drift away from cost-per-lead (CPL) as a core metric, and for good reasons: advertising is not particularly efficient for driving leads, and only 1% of leads ever turn into revenue (Forrester). Form-fill lead conversions are often thought to translate nicely.

Cost per Lead 53

Cost per Lead Advertising Agencies Advertisements Advertising 53

Single Grain

APRIL 24, 2023

However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Google Ad spending decreased by 60%, and they maintained an average of $10 CPL. Since they were attracting leads from their own resources, this decreased the CPL and avoided other budget issues.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

NetLine

AUGUST 2, 2023

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. It’s important to distinguish between cost-per-lead (CPL) and the value of a lead to your organization. Create valuable training materials and promote your courses to reach the right audience.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52