Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?
Tomorrow People
OCTOBER 27, 2020
Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Customer Acquisition Cost (CAC). Brand Loyalty (repeat visits). Customer Lifetime Value (CLV). While most marketing teams suddenly adjusted to remote work, their customers made a more definitive switch to digital tools and channels as well.
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